color in abstract concepts such as 'care', 'the Ws Numbers List police', 'the merger' and even 'the church'. An English pastor portrayed herself and Ws Numbers List her work – as both vicar and mum – in a video that gave The Church of England feel Ws Numbers List and face. Anecdotal storytelling also works for brands Anecdotal storytelling is actually rarely used for more extensive brand stories.
That's a shame, because a looser, conversational Ws Numbers List tone can help make a corporate story authentic and personal. You prevent a Ws Numbers List corporate video from becoming too pompous or losing itself in overly voluminous Ws Numbers List language. A nice example of how it can work is this video for Yeti. The story here is told in a 19-minute film – that's long, but you're still easily won over to
what it does with the Yeti brand story Ws Numbers List at times. Only read comments like: ‘Please continue making these beautiful YETI Presents Ws Numbers List short films. I can’t describe enough how much inspiration and motivation I get from Ws Numbers List these stories. Thank you for your work, and thank you for your timeless products.’ ‘Damn if these things don’t make me tear up every time.